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Hey fellow gamers, welcome to our deep-dive into the role of gaming in global Web3 adoption. You might be sitting there thinking, “How will gaming drive Web3 adoption?” Well, it’s happening right now! From trading tokens on exchanges to earning in-game currency that’s an actual ERC-20 token, gamers are spearheading this exciting frontier.
So, who’s going to unlock the gate to this next-gen Web3 wonderland for a billion users? We’re betting on gaming — and the numbers agree. Let’s talk about the underdog here: mobile gaming. Creating slick and seamless experiences, mobile gaming studios stealthily give players their first taste of Web3 through in-game wallets and assets.
Think Tencent Gaming with its 200 million monthly active users, or King Studios and its staggering 345 million. In Q1 2022, the mobile gaming sector pulled in over $21 billion. And it’s not just about the numbers; it’s about the diversity. We’re talking about a gaming population where 49% are women, and 65% of women aged 10–65 play mobile games.
Now, consider this — the powerhouses in mobile gaming are turning their sights to Web3. Niantic is venturing into NFTs and Activision/Blizzard’s top guns are cozying up to Web3 communities. The stage is set for a rich and varied demographic of gamers to get their blockchain baptism.
But let’s get real. Gamers aren’t here for the tech jargon. What they want to know is — “Is the game fun? Can I play it with my friends?” They don’t give two hoots about what ‘self-custodial’ means or what the blockchain is. Make a game that’s engaging and fun, and they’ll come. They’re here for the action, not the tech talk.
We’re already seeing traditional gamers dive into Web3 games. They’re getting a taste of the freedom and control that comes with games like Illuvium, Shatterpoint, Deadrop, and Gala Games. Some days ago EA Sports announced a partnership with Nike’s .SWOOSH community so expect to see Nike NFTs as customizable wearable add-ons, allowing players to personalize their character avatars. A lot in happening in the space! With major Studio's pivoting into the realm of Web3 and the integration of NFTs in gaming could well be the turning point, changing how we think of gaming altogether.
Soon, we might not call it Web3 gaming at all — it’ll just be gaming, as natural and integral to the experience as multiplayer and mobile have become. What we’ve learned is that the world of gamers is vast, diverse, and ready to embrace this new era. From casual players to hardcore pros, billions of gamers are set to play a pivotal role in the adoption of Web3 tech.
So, the future’s looking bright, fellow gamers. As we level up to the Web3 universe, let’s embrace the next-gen gaming revolution, leaving no gamer behind!
